Campaign For Good

For this project, I decided to go with a simple blue gradient color scheme and use stock photography with a duotone color effect for more visual interest. For the “scars” or other images, they were drawn on in an abstract style to get the message across with a sensitivity towards the graphic nature of self-injury scars. The type is a simple sans-serif that helps get the message across. The unique marketing item that was required was a kit of items aimed at those suffering from self-injury that had various ways of coping as well as ways to reach out for help.