Country Pure Rebrand

Client: School Project — Myers School of Art:  Corporate Identity and Graphic System

Date:  Fall 2021

Techniques used:  Adobe InDesign, Illustrator, and Photoshop

Role: Designer

For an entire semester, we picked local brands we felt needed improvement and redesigned their brand from the ground up. I chose Country Pure Foods which is known for manufacturing juice products for places such as K-12 schools and hospitals. I redesigned the logo to have a softer, more brightly colored aesthetic with a glass of juice with an orange slice inside to get the natural feel. Along with the logo, additional elements that were designed were stationary, print advertisement, packaging, signage, and web elements.